Kate Hudson: Winning with Fabletics

Over the years, Kate Hudson’s fashion sense has become world-renowned. She’s one of the most popular fashion icons in the world. Recently, she’s become a leader for health and fitness. Staying in shape is not only important to the actress; it’s become important to society in general.

Part of society’s obsession with health and fitness is fashion. As more companies produce their own brands of ‘activewear’, more people are taking notice. Activewear is especially preferred by millennials, who love it for its fitness functionality and casual comfort. Fabletics is the only brand focused on created functional activewear that is also stylish and affordable.

Thanks to Kate Hudson’s fashion sense and business prowess, Fabletics is one of the most popular fashion brands in the world. She’s grown that company into a $250 million business. Fabletics has even figured out a way to use a subscription mechanic to make its members feel individually noticed.

Making its members feel special is an important part of Kate’s philosophy. She was always told by her mother to believe in what she’s doing and believe in herself. It’s important to Kate that each of Fabletic’s members has that same feeling about their fashion choices.

It’s that kind of mind-set that made Fabletics what it is today; one of the best high-value brands on the planet. Fabletics has every quality the modern consumer wants for their brand. Now, Fabletics has taken their success to a new level and begun opening physical stores.

The challenges of opening any type of retail store are hard enough, but transitioning from the e-commerce market to local markets offers its own challenges. The most obvious factor is people’s love of shopping online from cheaper stores. It’s referred to as “showrooming”. To combat that negative trend, Fabletics turned it into a positive.

Fabletics welcomes people to their stores to look around. Each store hosts events to build relationships with local members and get to know the rest of the local markets. This allows them to fill their shelves with items that local members will like.

As promoted, the best part of Fabletics is its low prices. One non-sponsored reviewer stated that members can usually get two or three items from Fabletics for the same price as one pair of leggings from expensive brands.