Benefits of Advertising through Podcast One

Results of the Podcast One network brand lift studies got announced by the chairman of Podcast One, Norman Pattiz together with Tom Webster. Webster is the vice president of Edison Research. Together with his company, they got tasked with carrying out the studies on behalf of Podcast One. The study got conducted on five consumer brands.

The research company took into consideration five different products and services from each brand. The first survey conducted for podcast advertisers took place between June and December 2016. Results obtained from the study indicated that the listeners’ intent to buy grew in percentage. Additionally, they got familiar with the specific messaging. The key findings from this site shows that;

  • Over 60 percent of podcast listeners named a particular grocery brand after the campaign. It was a 53 percent increase from the previous survey.
  • Financial services product awareness rose by 47 percent. It went up by 37 percent for automobiles and by 24 percent for lawn and farm products.
  • Over 33 percent of respondents had a favorable opinion of automobiles after-market product. The awareness increased from 18 percent in the previous study. After the advertisement had been carried out, a fifth of the respondents said that due to the adverts, they were most likely to use garden products. It was 8 percent increase from the previous study.
  • The awareness of a particular message grew by 60 percent for automobiles. The popularity of casual dining restaurants went up to 76 percent.

Edison Research Company conducted three separate research on behalf of Podcast One. They studied five different brands. Some brands are developed but were launching new messaging. The less known brands tried to increase their product awareness.

The online survey of podcast audiences got conducted before the advertisement got aired. The study was also carried out after four to six weeks of publication through the podcasts. Learn more about Norman Pattiz:

The results of pre- and post-campaign got compared. The results showed that the podcast audience were much more receptive to brand messages. The listeners also showed an increased desire to purchase. Norman Pattiz said that the results validated that podcast advertisement enhances the brand impact better than the conventional methods.

Norman Pattiz is an American entrepreneur with vast interests and investments in the broadcasting industry. He is the founder of Westwood One, an American provider of news, sports, and entertainment. The Company managed and distributed CNN Radio, CBS News, and NFL football among many others.

Pattiz is also the Founder of Podcast One. He launched the company at the end of 2012. Podcast One has grown to become the leader in podcast advertising. Norman holds several awards. In 2009, he got inducted into the National Radio Hall of Fame. He received the Giants of Broadcasting Award. Today, he lives in Beverly Hills with his wife, Mary Turner Pattiz.

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