Luiz Carlos Trabuco: Legacies Left For Bradesco Bank

Luiz Carlos Trabuco Cappi has resigned from the position as the president of Bradesco Bank. He reached the compulsory age of retirement, and he left the post last March 2018. Octavio de Lazari Junior replaced him, and he stated that he is hoping for his successor to continue the legacies that he initiated within the company. Known for his reforms within Bradesco Bank, the former president of Bradesco Bank kicked off a new age in the company’s history. His greatest contributions to the company would be the changes in the rules and regulations concerning the welfare of the employees and the acquisition of several financial institutions all across the country.

As a child, Luiz Carlos Trabuco Cappi already showed interest in working for Bradesco Bank. When he became a teenager, he decided to apply as a bank clerk, and the company hired him. He was one of the youngest employees of Bradesco Bank, and he did his best to maintain his grades at school while working as a bank clerk. His passion for the job and the determination to succeed in life landed him a promotion 15 years after he joined the company. He was given the responsibility to promote a healthy environment between Bradesco Bank and the media. Right after his first promotion, Luiz Carlos Trabuco Cappi will be assigned to different departments within the company, holding several high-ranking positions, and transforming the company like never before.

Read more: Bradesco anuncia substituto de Trabuco

He was promoted to become the president in 2009, and the board of directors at Bradesco Bank chose him because of his contributions to the company and his impressive background. Luiz Carlos Trabuco Cappi had to do drastic measures that would ensure that Bradesco Bank would be back on track. He is facing the challenge to transform the company as the leading bank in the country, a recognition that is lost after the merger of Banco Itau and Unibanco in 2009 which paved the way for the creation of the Itau Unibanco according to istoedinheiro.com.br. As the new president, he looked for several ideas on how he could increase the assets and the investors working with Bradesco Bank.

One day, he had the idea to acquire the largest financial institutions in the country. He browsed all of the companies one after another, and the company that appealed to him the most was HSBC Brazil according to folha.uol.com.br. Luiz Carlos Trabuco Cappi started to speak with the executives working with HSBC Brazil, and he presented his contract with them, persuading the executives to join Bradesco Bank. However, the executives at HSBC Brazil made it tough for the president of Bradesco Bank to get their approval. The talks lasted for months, and the contract was revised several times. In 2015, both parties finally agreed to sign the $5.2 billion deal, and it was considered as a victory for Bradesco Bank.

Today, Bradesco Bank enjoys a higher value at the stock market, and more investors are developing an interest to work with the company. Thanks to the brilliant plans of the former president of Bradesco Bank.

Source: https://oglobo.globo.com/economia/bradesco-anuncia-novo-presidente-octavio-de-lazari-junior-vai-substituir-luiz-carlos-trabuco-cappi-22365414#ixzz56wDld69g

Another Promotion For Luiz Carlos Trabuco At Bradesco: He Is Now The Chairman Of The Board

Bradesco is the second largest private bank in the Brazil. In a bid to ensure its continued profitability and top market position, the bank recently made a raft of leadership changes.

Leadership Changes

After 75 years at Bradesco, Lazaro Brandao recently announced that he would be leaving the bank. His position as chairman was taken up by the current president, Luiz Carlos Trabuco. However, this promotion, in turn, created a vacancy in the position of president. It has already been expressed that Luiz Carlos Trabuco’s successor will be one of the top executives working at the bank or one of its subsidiaries.

The Top Candidates

All of those being mentioned as top candidates for the position of President at Bradesco are currently vice presidents at the bank. Among the stronger candidates are Alexandre Gluher, Josue Pancini, Domingos Abreu and Octavio Lazari. Alexandre Gluher is the chief risk officer at the bank and played a critical role in helping Bradesco complete the $5.2 billion acquisition of HSBC Brazil. Josue Pancini oversees both the high-income segment and the extensive branch network that Bradesco currently has. The equally experienced Domingos Abreu currently heads the bank’s treasury department. Finally, Octavio Lazari is currently the CEO of Bradesco’s insurance subsidiary, Bradesco Seguros. Each of these candidates has been at the bank for over two decades.

Read more on economia.estadao.com.br

Another Promotion for Luiz Carlos Trabuco

Luiz Carlos Trabuco joined Bradesco as a clerk in 1969. He was aged 18 at the time and did not have an academic qualification in finance or professional experience to back it up. However, he quickly mastered the skills needed to thrive in his position.

In only two years, he was given his first promotion as he was moved from his local branch in Marilia to the headquarters in Sao Paulo. At the headquarters, he greatly outshone his peers and was by 1984 been considered for the position of marketing director. He got the position and went on to revolutionize how the bank related to the media. Owing to the improved relationship with the press, its portrayal in press improved significantly thus helping fashion a positive brand image among members of the public.

A few promotions later, he was the named the vice president of Bradesco Seguros 1999. He was the number two at the insurance company for only four years before he was promoted to its president in 2003.

It was at Bradesco Seguros that Luiz Carlos Trabuco made a name for himself. Arriving at an already successful company, Trabuco decided to take the road that very few executives in a similar position would. He took some big risks targeted at making Bradesco Seguros even bigger. In his first year, he concentrated on growing the company’s broker network with the hope that it would facilitate increased sales of the company’s policies. This move turned out to be quite successful as Bradesco Seguros further strengthened its position as the market leader in the Brazilian insurance industry. In fact, by the time he was leaving the insurance company in 2009, it controlled about a quarter of the entire market and contributed more than a third of Bradesco’s annual returns.

Luiz Carlos Trabuco was named the president of Bradesco in 2009. Set to retire from the position in 2016, many thought that this was the highest he would scale the Bradesco leadership ladder. However, the Bradesco board decided to put off his retirement by two more years thus creating the opportunity for Trabuco to be named the bank’s chairman in October 2017. His journey at the bank has truly been extraordinary.

Search more about Luiz Carlos Trabuco: https://br.reuters.com/article/topNews/idBRKBN1CF35D-OBRTP