The fitness, health, and nutrition industry is a very important and profitable one in this country. Companies that are in this industry can earn billions of dollars per year in revenue. Today, there are many different companies that sell innovative products and services that can help someone get into better physical condition and feel great. One company that has continued to help a wide variety of people is Enhanced Athlete.
For the past decade, Enhanced Athlete has grown to be one of the leaders in the industry when it comes to selling supplements and health products to individual consumers. This includes supplements that help people to lose weight, build lean muscle mass, and overall feel better and live a happier and healthier life. Those that are looking to purchase the products sold by Enhanced Athlete can either by them through the Enhanced Athlete website, through other eCommerce sites, or through a few different health food stores.
While Enhanced Athlete has done a lot to help people achieve their fitness goals, the company has continued to have to deal with a lot of competition from other companies in the industry. While there is natural competition in all industries that is good for all stakeholders, Enhanced Athlete has had to deal with an interesting legal situation over the past few years.
Several years ago Enhanced Athlete was named as a party in a lawsuit by Nutrition Distribution. The lawsuit alleged that Enhanced Athlete was making illegal and unethical claims when it was marketing its new products. In many cases, companies such as Enhanced Athlete will work with the plaintiff to come up with a fair settlement. However, Enhanced Athlete knew the claims were unfounded and decided to fight them in court instead.
While Enhanced Athlete was prepared for a long battle in court against Nutrition Distribution, the case ended up being thrown out very early in the process. The deciding judge was able to hear a little bit of evidence from both sides but appeared to be most turned off by the fact that Nutrition Distribution had been very litigious in the past. This included hearing from Enhanced Athlete that the other company had filed more than 70 similar claims in the past few years alone. It was determined that this was likely a strategy to either derail competitors in the industry or for them to earn some additional capital on the side.
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— Dr. Tony Huge (@enhancedathlete) February 3, 2018