Technology and human preferences change relatively. It becomes hard for agencies when the consumer change is rapidly forcing them to make panic decisions. Amid the changes in tastes comes the tide of competition in the industry. Human efficiency comes with a few errors, in response to the problem scientists, entered into a quest. The quest tasked to find out an algorithm that when combined with artificial intelligence it could adapt to consumer preferences.
Sentient, the companies responsible for developing the Apple Siri have come up with Ascend. Sentient merges complex computation and in-depth knowledge in the market to come up with an optimization tool. Ascend can improve business and the customer experience by making autonomous decisions.
Ascend will revolutionize the market in the years to come because it offers solutions like, it can solve tests with more than a million combinations which wouldn’t have been possible with the old MVT solutions. Ascend can go through a scenario and predict the possible outcomes and hence require less traffic compared to the old ways.
Ascend can carry out tasks at higher speeds thus increasing the rate of conversion. The latest tests recorded 40% improved efficiency. The technology requires optimal pages to improve conversion rate. Ascend needs for one to feed data so that it analyses it and find a combination that is workable depending on the market condition. After that, it automates the right decisions. Ascend is capable of adapting to a user’s profile of activities without the need for manual updating. Read more at Wikipedia about Sentient.
For Ascend to function at optimal levels, it requires feeding quality information. Therefore, it’s also important to have trained personnel to use Ascend. For the technology to be a success, it needs sufficient time in the same creativity works. Since most of the processed carry out a year’s worth of analytics, it requires input from various stakeholders.
For Ascend to give the desired results, it’s important to plan before imputing the ideas. If you focus on putting every concept that comes to mind, the approach will be quantitative and thus achieve the desired results could deal a massive blow. Before investing in Ascend, it is advisable to carry out various tests.
Ascend has rendered the old technology useless owing to its ability to automate various tasks simultaneously in a short time. With the developed algorithms the technology comes up with multiple combinations that increase the optimal levels. The technology does not require one to wait for changes because it provides the prediction for the incoming changes.